TY  - BOOK
AU  - Midgley,David
TI  - The innovation manual: integrated strategies and practical tools for bringing value innovation to the market 
SN  - 9780470724538
AV  - HD45 .M476 2009
U1  - 658.5/14 22
PY  - 2009///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Technological innovations
KW  - Management
N1  - Includes bibliographical references and index; The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together
ER  -