TY  - BOOK
AU  - Joyner,Mark
TI  - Integration marketing: how small businesses become big businesses--and big businesses become empires 
SN  - 9780470454596
AV  - HD30.28 .J694 2009
U1  - 658.8/01 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Strategic planning
KW  - Marketing
KW  - Small business
KW  - Big business
N1  - Includes index; Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology
UR  - http://www.loc.gov/catdir/toc/fy0905/2008052031.html
ER  -