TY  - BOOK
AU  - Kay,John
TI  - Long and the short of it: a guide to finance and investment for normally intelligent people who aren't in the industry 
SN  - 9780954809324
AV  - HG4529.5 .K39 2009
U1  - 332.6 22
PY  - 2009///
CY  - London
PB  - The Erasmus Press
KW  - Finance
KW  - Investment analysis
KW  - Saving and investment
KW  - Financial risk management
KW  - Risk assessment
KW  - Financial crises
N1  - Includes Internet Web addresses (p. 239); Includes bibliographical references (p.240-241)
ER  -