TY  - BOOK
AU  - Kapferer,Jean-Noël
AU  - Bastien,Vincent
TI  - The luxury strategy: break the rules of marketing to build luxury brands 
SN  - 9780749454777
AV  - HD9999.L852 K37 2009
U1  - 658.8 22
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Product management
N1  - Includes bibliographical references (p. [300]-304) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008034402-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008034402-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008034402-t.html
ER  -