TY  - BOOK
AU  - Farris,Paul
TI  - Key marketing metrics: the 50+ metrics every manager needs to know 
SN  - 9780273722038
AV  - HF5415.2 .M35543 2009
U1  - 658.83015118 22
PY  - 2009///
CY  - Harlow, England, New York
PB  - Prentice Hall Financial Times
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006; Includes bibliographical references (p. 342-343) and index
ER  -