TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research
SN  - 9780470414361
AV  - HF5415.2 .M382 2010
U1  - 658.8302854678 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Marketing research
N1  - Previous ed.: 2007; Includes CD-ROM; "SPSS student version 16.0"--CD-ROM; Includes bibliographical references (p. [A-32]-A-46) and index
ER  -