TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicolaud,Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9780273706977
AV  - HF5415.127 .H66 2008
U1  - 658.802 22
PY  - 2008///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2004; Includes bibliographical references (p. 572-598) and index
ER  -