TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780070171466
AV  - HF5415.13 .M3586 2011
U1  - 658.802 22
PY  - 2010///, c2011
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2008; Includes bibliographical references and indexes
ER  -