TY  - BOOK
AU  - Taylor,David
TI  - Never mind the sizzle - where's the sausage?: branding based on substance not spin 
SN  - 9781841127699
AV  - HD69.B7 T39 
U1  - 658.8'27 22
PY  - 2007///
CY  - Chichester
PB  - Capstone
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes index
ER  -