TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 9780749450854
AV  - HD69.B7 K37 2008
U1  - 658.8/343 22
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references (p. [531]-544) and index
UR  - http://www.loc.gov/catdir/toc/ecip0727/2007037849.html
ER  -