TY  - BOOK
AU  - Higham,William
TI  - The next big thing: spotting and forecasting consumer trends for profit 
SN  - 9780749454500
AV  - HF5415.32 .H54 2009
U1  - 658.8342 22
PY  - 2009///
CY  - London, Philadelphia, Pa.
PB  - Kogan Page
KW  - Consumer behavior
KW  - Forecasting
KW  - New products
KW  - Sales forecasting
N1  - Includes bibliographical references and index
ER  -