TY  - BOOK
AU  - Keegan,Sheila
TI  - Qualitative research: good decision making through understanding people, cultures and markets 
T2  - Market research in practice series
SN  - 9780749454647
AV  - HF5415.2 .K36 2009
U1  - 658.83 22
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references (p. [252]-256) and index
ER  -