TY  - BOOK
AU  - Sinha,Indrajit
AU  - Foscht,Thomas
TI  - Reverse psychology marketing: the death of traditional marketing and the rise of the new "pull" game 
SN  - 9780230507548
AV  - HF5415 .S516 2007
U1  - 658.80019 22
PY  - 2007///
CY  - Baskingstoke, New York
PB  - Palgrave MacMillan
KW  - Marketing
KW  - Psychological aspects
KW  - Social aspects
N1  - Includes index
ER  -