TY  - BOOK
AU  - Andreasen,Alan R.
TI  - Social marketing in the 21st century
SN  - 9781412916349
AV  - HF5414 .A527 2006
U1  - 361.00688 22
PY  - 2006///
CY  - Thousand Oaks, Calif., London
PB  - SAGE Publications
KW  - Social marketing
N1  - Includes bibliographical references (p. 237-252) and index; Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century
ER  -