TY  - BOOK
AU  - Masterman,Guy
TI  - Sponsorship: for a return on investment 
SN  - 9780750686402
AV  - GV716 .M37 2007
U1  - 796.0691 22
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Sports sponsorship
KW  - Sports
KW  - Finance
KW  - Portfolio management
N1  - Includes bibliographical references and index
ER  -