TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780071263351
AV  - HF5415.135 .C72 2008
U1  - 658.8'02 22
PY  - 2008///
CY  - Boston, [Mass.], London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Case studies
N1  - Previous ed.: 2006; Includes bibliographical references and index
ER  -