TY  - BOOK
AU  - Penenberg,Adam L.
TI  - Viral loop: the power of pass-it-on 
SN  - 9780340918678
AV  - HF5827.95 .P46 2009
U1  - 659.133 22
PY  - 2009///
CY  - London
PB  - Sceptre
KW  - Viral marketing
KW  - Word-of-mouth advertising
N1  - Includes bibliographical references and index
ER  -