TY - BOOK AU - Suttle,Marilyn AU - Vest,Lori Jo TI - Who's your Gladys?: how to turn even the most difficult customer into your biggest fan SN - 9780814414392 AV - HF5415.5 .S885 2009 U1 - 658.8/12 22 PY - 2009/// CY - New York PB - American Management Association KW - Customer services KW - Customer relations KW - Interpersonal relations KW - Case studies N1 - Includes bibliographical references and index; Professional movers: who's your Gladys? -- The Canfield Companies: where's my refrigerator? -- Paul Reed Smith Guitars: starting from scratch -- Singapore Airlines: the tea service tells the story -- ISCO Industries: a good manhole is hard to find -- The Green Company: who's going up the ladder? -- Preston Wynne Spa: massaging egos -- ClearVision Optical: SurveyMonkey around -- Sky Lakes Medical Center: take, don't tell -- Communicore Visual Communications: the happy challenge -- A final review -- The practical points -- Recommended "who's your Gladys?" resources ER -