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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. by
Edition: 2nd ed., rev. and updated.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for loan: Main Library (1)Call number: HD62.15 .C34.
Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 F57.
Effective apology : mending fences, building bridges, and restoring trust / John Kador. by Series: BK business book
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco. : Berrett-Koehler Publishers, 2009
Availability: Items available for loan: Main Library (1)Call number: HD59.2 .K34.
The global corporate brand book / Michael Morley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2009
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 M67.
Measuring operational and reputational risk : a practitioner's approach / Aldo Soprano ... [et al.]. by Series: Wiley finance series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley, c2009
Availability: Items available for loan: Main Library (1)Call number: HD61 .M428.
New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: Main Library (1)Call number: HD59.2 .G75.
Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition. by Series: Cram101 textbook outlines
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [S.l. : Academic Internet Publishers (AIPI)], c2010
Other title:
  • Outlines & highlights for Balanced brand : how to balance the stakeholder forces that can make or break your business by Foley & Kendrick
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 C73.
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008
Online access:
Availability: Items available for loan: Main Library (1)Call number: HD58.7 .B679.
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2008
Availability: Items available for loan: Main Library (1)Call number: HD59.2 .H38.
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