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Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / Lawrence L. Allen ; foreword by Ángel Cabrera.
Material type:
TextReference number: 2009015464Publication details: New York : American Management Association, c2010. Description: xi, 244 p. ; 24 cmISBN: 9780814414323; 081441432XSubject(s): Chocolate industry -- China -- History | Chocolate candy -- ChinaDDC classification: 338.4/7663920951 LOC classification: HD9200.C42 | A45 2010
Contents:
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HD9200.C42 A45 (Browse shelf(Opens below)) | 1 | Available | 2000000020 |
Total reservations: 0
Includes bibliographical references and index.
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
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