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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger JMaterial type: TextTextReference number:9780138133962Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. Edition: 5th ed. ; international edDescription: 545 p. : ill. ; 24 cmISBN: 9780138133962; 0138133964Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B46 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.13 .B46 (Browse shelf(Opens below)) 1 Available 2000000360
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Includes bibliographical references and index.

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