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The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.

By: Bouchikhi, HamidContributor(s): Kimberly, John R. (John Robert), 1942-Material type: TextTextReference number: 2007020423Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008. Description: xxxviii, 208 p. : ill. ; 24 cmISBN: 9780131857261; 0131857266Subject(s): Corporate culture | Corporate image | Brand name products -- Management | Business names -- ManagementDDC classification: 659.2 LOC classification: HD58.7 | .B679 2008Online resources: Table of contents only
Contents:
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HD58.7 .B679 (Browse shelf(Opens below)) 1 Available 2000000871
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Includes bibliographical references and index.

Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.

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