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Quantitative Analysis in Marketing Management

By: Davies, Fiona (Cardiff Business School, University of Wales)Contributor(s): Goode, Mark (Cardiff Business School, University of Wales) | Mouyinho, Luiz (University of Glasgow)Material type: TextTextReference number:i0471963399Publication details: Chichester John Wiley and Sons Ltd 1998 Description: 342 p. hardbackISBN: 0471963399Subject(s): Marketing - Management - Statistical methods | Marketing - Management - Mathematical modelsLOC classification: HF5415.13.
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Standard Standard Main Library General Shelves HF5415.13 . (Browse shelf(Opens below)) 1 Available 305221-1001
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