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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

Contributor(s): Grover, Rajiv, 1953- | Vriens, MarcoMaterial type: TextTextReference number: 2005037844Publication details: Thousand Oaks : Sage Publications, c2006. Description: xi, 705 p. : ill., ; 26 cmISBN: 9781412909976; 141290997XSubject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .H286 2006Online resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.2 .H286 (Browse shelf(Opens below)) 1 Available 2000001470
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Includes bibliographical references and index.

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