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The next big thing : spotting and forecasting consumer trends for profit / William Higham.

By: Higham, WilliamMaterial type: TextTextReference number: 2009017056Publication details: London ; Philadelphia, Pa. : Kogan Page, 2009. Description: ix, 261 p. : ill. ; 25 cmISBN: 9780749454500; 0749454504Subject(s): Consumer behavior -- Forecasting | New products | Sales forecastingDDC classification: 658.8342 LOC classification: HF5415.32 | .H54 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.32 .H54 (Browse shelf(Opens below)) 1 Available 2000000042
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Includes bibliographical references and index.

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