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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type:
TextReference number:0618641807Publication details: Boston, Mass. : Houghton Mifflin, c2008. Edition: 3rd edDescription: xxiv, 276 p. : ill. ; 26 cmISBN: 9780618641802; 0618641807Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .F57
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book
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Main Library General Shelves | HD9980.5 .F57 (Browse shelf(Opens below)) | 1 | Available | 2000000923 |
Total reservations: 0
Previous ed.: 2003.
Includes bibliographical references and index.
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