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Creativity in Product Innovation

By: Goldenberg, JacobContributor(s): Mazursky, David (both of the Hebrew University of Jerusalem, Israel)Material type: TextTextReference number:i0521800897Publication details: Cambridge Cambridge University Press 2002 Description: 238 p. hardbackISBN: 0521800897Subject(s): Product management | Marketing - ManagementLOC classification: HF5415.15.
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Standard Standard Main Library General Shelves HF5415.15 . (Browse shelf(Opens below)) 1 Available 339838-1001
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