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Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald.

By: Meldrum, MikeContributor(s): McDonald, MalcolmMaterial type: TextTextReference number:0750681330Publication details: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2007. Description: x, 294 p. : ill. ; 24 cmISBN: 9780750681339; 0750681330Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M453 2007
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415 .M453 (Browse shelf(Opens below)) 1 Available 2000001573
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Includes index.

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