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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

By: Edge, JonContributor(s): Milligan, AndyMaterial type: Text

TextReference number: 2009016489Publication details: Harlow : Financial Times/Prentice Hall, 2009. Description: xiv, 217 p. : ill. ; 22 cmISBN: 9780273714200; 0273714201Subject(s): Branding (Marketing) | Brand name products | Advertising -- Brand name productsDDC classification: 658.827 LOC classification: HF5415.1255 | .E34 2009

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Holdings
Item type	Current library	Class number	Copy number	Status	Date due	Barcode	Item reservations
Book	Main Library General Shelves	HF5415.1255 .E34 (Browse shelf(Opens below))	1	Available		2000000226

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Includes bibliographical references and index.

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