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Advertising : principles & practice.

By: Moriarty, Sandra E. (Sandra Ernst)Contributor(s): Mitchell, Nancy, 1950- | Wells, William, 1926-Material type: TextTextReference number:0135009383Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. Edition: 8th ed. / Sandra Moriarty, Nancy Mitchell, William WellsDescription: 686 p. : ill. (chiefly col.) ; 28 cmISBN: 9780135009383; 0135009383Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .M67 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5823 .M67 (Browse shelf(Opens below)) 1 Available 2000000824
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Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty, 2006.

Includes bibliographical references and index.

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