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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

By: Pringle, HamishContributor(s): Field, PeterMaterial type: TextTextReference number: 2008022897Publication details: London ; Philadelphia : Kogan Page, 2008. Description: xi, 320 p. : ill. ; 24 cmISBN: 9780749449285; 0749449284Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27 LOC classification: HD69.B7 | .P749 2008Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HD69.B7 .P749 (Browse shelf(Opens below)) 1 Available 2000000041
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Includes bibliographical references (p. [304]-310) and index.

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