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The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.

By: Rodgers, F. G. (Francis G.)Contributor(s): Shook, Robert L, 1938-Material type: TextTextReference number: 85045223Publication details: New York : Harper & Row, c1986. Edition: 1st edDescription: xiv, 235 p. ; 25 cmISBN: 0060155221 :Subject(s): International Business Machines Corporation | Computers -- Marketing -- Case studies | Electronic office machines -- Marketing -- Case studies | Marketing -- Case studiesDDC classification: 338.7/61004/0973 LOC classification: HD9696.C64 | I4875 1986
Reviews from LibraryThing.com: List(s) this item appears in: Business studies textbooks
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Green Library General Shelves 338.7 ROD (Browse shelf(Opens below)) 1 Available 50000000450279
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Includes index.

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