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The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce.

By: Wilson, Hugh, 1962-Contributor(s): Street, Rod | Bruce, LindsayMaterial type: TextTextReference number:cou00193489 Publication details: Oxford ; Boston : Butterworth-Heinemann, 2008. Description: xxii, 218 p. : col. ill. ; 25 cmISBN: 9780750687119; 0750687118Subject(s): Marketing channels | Multichannel communication | Customer servicesDDC classification: 658.8 LOC classification: HF5415.129 | .W55 2008
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.129 .W55 (Browse shelf(Opens below)) 1 Available 2000001556
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Includes bibliographical references and index.

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