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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

By: Walker, Orville CContributor(s): Mullins, John W. (John Walker)Material type: TextTextReference number:9780070171466Publication details: New York : McGraw-Hill Irwin, 2010, c2011. Edition: 7th ed., International student edDescription: xv, 352 p. : ill. ; 26 cmISBN: 9780070171466; 0070171467Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .M3586 2011
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.13 .M3586 (Browse shelf(Opens below)) 1 Available 2000002004
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Previous ed.: 2008.

Includes bibliographical references and indexes.

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