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The strategy and tactics of pricing : a guide to growing more profitably.

By: Nagle, Thomas T, 1951-Contributor(s): Hogan, John E., Ph. D | Zale, JosephMaterial type: TextTextReference number:0132546132Publication details: Boston, [Mass.] ; London : Pearson, c2011. Edition: 5th ed., International ed. / Thomas T. Nagle, John E. Hogan, Joseph ZaleDescription: 350 p. : ill. ; 23 cmISBN: 9780132546133; 0132546132Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.8'16 LOC classification: HF5416.5 | .N34
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5416.5 .N34 (Browse shelf(Opens below)) 1 Available 2000000958
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Previous ed.: 2006.

Includes bibliographical references and index.

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