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Intangible capital and rates of return : effects of research and promotion on profitability / Kenneth W. Clarkson ; with a foreword by Yale Brozen. by Series: AEI studies ; 138
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington : American Enterprise Institute for Public Policy Research, c1977
Availability: Items available for loan: Main Library (1)Call number: 658.1554 C56I.
Intangibles in Competition and Co-operation by
Material type: Text Text
Publication details: London/Basingstoke Palgrave Macmillan 2001
Availability: Items available for loan: Main Library (1)Call number: HD41 .I58 2.
Value creation : the power of brand equity / William Neal, Ron Strauss. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2008
Online access:
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 N36.
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