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		No cover image available Product innovation and organization / [by] Jay W. Lorsch. by Lorsch, Jay William Series: Studies of the modern corporation Material type: Text Publication details: New York Macmillan [c1965] Availability: Items available for loan: Main Library (1)Call number: HD69 N4 L6. Place reservation Place recall Request article Add to folder (remove)
		Product policy: cases and concepts. by Cardozo, Richard N Series: Addison-Wesley marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass., Addison-Wesley [c1979] Availability: Items available for loan: Hunt Library (1)Call number: HF5415.15 .C28. Place reservation Place recall Request article Add to folder (remove)
		Meeting the Challenges of Product Development by Biemans, Wim (University of Groningen, The Netherlands) Bruce, Margaret (Manchester School of Management) Material type: Text Publication details: Chichester John Wiley and Sons Ltd 1995 Availability: Items available for loan: Main Library (1)Call number: HF5415.15 .. Place reservation Place recall Request article Add to folder (remove)
		Product Strategy and Management by Baker, Michael (University of Strathclyde) Hart, Susan (Stirling University) Material type: Text Publication details: London Pearson Higher Education 1998 Availability: Items available for loan: Main Library (1)Call number: XX(317357.1). Place reservation Place recall Request article Add to folder (remove)
		Successful Product Management by Morse, Stephen Edition: 2nd ed Material type: Text Publication details: London Kogan Page 1998 Availability: Items available for loan: Main Library (1)Call number: XX(321723.1). Place reservation Place recall Request article Add to folder (remove)
		Creativity in Product Innovation by Goldenberg, Jacob Mazursky, David (both of the Hebrew University of Jerusalem, Israel) Material type: Text Publication details: Cambridge Cambridge University Press 2002 Availability: Items available for loan: Main Library (1)Call number: HF5415.15 .. Place reservation Place recall Request article Add to folder (remove)
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- Pine, B. Joseph Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007 Online access: Table of contents only Availability: Items available for loan: Main Library (1)Call number: HF5415.15 .G55. Place reservation Place recall Request article Add to folder (remove)
		B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. by Kotler, Philip Pfoertsch, Waldemar Michi, Ines Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin : Springer, c2006 Availability: Items available for loan: Main Library (1)Call number: HD69.B7 K68. Place reservation Place recall Request article Add to folder (remove)
		Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. by Ryans, Adrian B, 1945- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008 Availability: Items available for loan: Main Library (1)Call number: HF5415.15 .R93. Place reservation Place recall Request article Add to folder (remove)
		Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke. by Ind, Nicholas Bjerke, Rune Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: Chichester, [England] ; New York : John Wiley, 2007 Availability: Items available for loan: Main Library (1)Call number: HD69.B7 I527. Place reservation Place recall Request article Add to folder (remove)

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