| 000 | 00860cam a2200217 4500 | ||
|---|---|---|---|
| 001 | i0333625870 | ||
| 003 | OSt | ||
| 005 | 20110428214847.0 | ||
| 008 | 090511t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0333625870 | ||
| 035 | _a(Sirsi) i9780333625873 | ||
| 040 | _cptfs | ||
| 100 |
_aChristopher, Martin (Professor of Marketing and Logistics System, Head of Marketing Faculty, Cranfield School of Management) _917736 |
||
| 245 | _aMarketing | ||
| 260 |
_aLondon/Basingstoke _bPalgrave Macmillan _c1995 |
||
| 300 |
_a352 p. _epaperback. |
||
| 500 | _aBookData Record | ||
| 690 |
_aAdvertising & Marketing Communications _917734 |
||
| 700 |
_aMcDonald, Malcolm H.B. (Professor of Marketing Planning, Chairman of the International Planning Centre and Director of the Centre for Advanced Research, Cranfield School of Management) _917737 |
||
| 942 |
_2ddc _cAV |
||
| 999 |
_c44543 _d44543 |
||