000			01480cam a2200325 a 4500
001			2009012338
003			DLC
005			20110428215304.0
008			090323s2009 enka b 001 0 eng
010			_a 2009012338
015			_aGBA947588 _2bnb
016	7		_a015181361 _2Uk
020			_a9780749456474
020			_a0749456477
040			_aDLC _cDLC _dBTCTA _dUKM _dYDXCP _dBWKUK _dBWK _dBWX _dCDX _dUPP _dDLC
050	0	4	_aHF5823 _b.S76 2009
082	0	0	_a659.1/13 _222
100	1		_aSpringer, Paul.
245	1	0	_aAds to icons : _bhow advertising succeeds in a multimedia age / _cPaul Springer.
250			_a2nd ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2009.
300			_axviii, 343 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [325]-329) and index.
505	0		_aRethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
650		0	_aAdvertising _vCase studies.
650		0	_aAdvertising campaigns _vCase studies.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1008/2009012338-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1008/2009012338-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1008/2009012338-t.html
999			_c64631 _d64631