| 000 | 00747cam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | cou00260001 | ||
| 005 | 20110428215305.0 | ||
| 008 | 070714s2008 njua b 000 0 eng d | ||
| 020 | _a9780131888654 | ||
| 020 | _a013188865X | ||
| 040 |
_aERL _cERL _dBAKER _dBTCTA _dYDXCP _dCUI |
||
| 050 | 0 | 4 |
_aHD69.B7 _bK445 2008 |
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aBest practice cases in branding : _blessons from the world's strongest brands / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice-Hall, _cc2008. |
||
| 300 |
_a382 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aBrand name products _xManagement _vCase studies. |
|
| 999 |
_c64724 _d64724 |
||