| 000 | 00932pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2008040265 | ||
| 003 | DLC | ||
| 005 | 20110428215308.0 | ||
| 008 | 080911s2008 enka b 001 0 eng | ||
| 010 | _a 2008040265 | ||
| 020 | _a9780470512401 | ||
| 020 | _a0470512407 | ||
| 040 |
_aDLC _cDLC _dUK-RwCLS |
||
| 050 | 0 | 4 |
_aHD69.B7 _bF57 2008 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 | _aFisher-Buttinger, Claudia. | |
| 245 | 1 | 0 |
_aConnective branding : _bbuilding brand equity in a demanding world / _cClaudia Fisher-Buttinger and Christine Vallaster. |
| 260 |
_aChichester ; _aHoboken, NJ : _bWiley, _cc2008. |
||
| 300 |
_axxi, 358 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCorporate image. | |
| 700 | 1 |
_aVallaster, Christine, _d1971- |
|
| 999 |
_c64922 _d64922 |
||