| 000 | 00921cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 9781933199023 | ||
| 003 | OCoLC | ||
| 005 | 20110428215309.0 | ||
| 008 | 051103s2006 ilua b 001 0 eng d | ||
| 015 |
_aGBA617621 _2bnb |
||
| 020 | _a9781933199023 | ||
| 020 | _a1933199024 | ||
| 040 |
_aEZF _cEZF _dUKM _dIUL _dYDXCP _dOCLCG _dBAKER _dUK-RwCLS |
||
| 050 | 0 | 4 |
_aHF5415.126 _b.J66 2006 |
| 082 | 0 | 4 |
_a658.84 _222 |
| 100 | 1 |
_aJones, Susan K., _d1949- |
|
| 245 | 1 | 0 |
_aCreative strategy in direct & interactive marketing / _cSusan K. Jones. |
| 246 | 3 | _aCreative strategy in direct and interactive marketing | |
| 250 | _a3rd ed. | ||
| 260 |
_aEvanston, Ill. : _bRacom Communications, _cc2006. |
||
| 300 |
_axiv, 408 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrevious ed. has title: Creative strategy in direct marketing. | ||
| 504 | _aIncludes bibliographical references (p. 372-376) and index. | ||
| 650 | 0 | _aDirect marketing. | |
| 999 |
_c64971 _d64971 |
||