000 00845pam a2200253 a 4500
001 2008052855
003 DLC
005 20110428215316.0
008 081212s2009 enka b 001 0 eng
010 _a 2008052855
020 _a9780230220928
020 _a0230220924
040 _aDLC
_cDLC
_dNNfCLS
050 0 4 _aG155.A1
_bM56 2009
082 0 0 _a910.68/8
_222
100 1 _aMoilanen, Teemu.
245 1 0 _aHow to brand nations, cities and destinations :
_ba planning book for place branding /
_cTeemu Moilanen and Seppo Rainisto.
260 _aHoundmills, Basingstoke, Hampshire ;
_aNew York :
_bPalgrave Macmillan,
_c2009.
300 _aix, 202 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 189-196) and index.
650 0 _aPlace marketing.
650 0 _aCity promotion.
700 1 _aRainisto, Seppo K.
999 _c65441
_d65441