000			01724cam a2200301 a 4500
001			2008055010
003			DLC
005			20131128163622.0
008			090106s2009 njua b 001 0 eng
010			_a 2008055010
015			_aGBA932790 _2bnb
016	7		_a015102929 _2Uk
020			_a9780137126859
020			_a0137126859
040			_aDLC _cDLC _dBTCTA _dUKM _dYDXCP _dC#P _dBWX _dCDX _dDLC
050	0	4	_aHF5429 _b.S5937 2009
082	0	0	_a658.8/7 _222
100	1		_aSorensen, Herb, _d1944-
245	1	0	_aInside the mind of the shopper : _bthe science of retailing / _cHerb Sorensen.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2009.
300			_axix, 227 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.
650		0	_aRetail trade.
650		0	_aConsumer behavior. _917884
650		0	_aMarketing. _917733
650		0	_aStores, Retail _xDesign and construction.
999			_c65523 _d65523