| 000 | 01819cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 2008052031 | ||
| 003 | DLC | ||
| 005 | 20131128163622.0 | ||
| 008 | 081204s2009 njua 001 0 eng | ||
| 010 | _a 2008052031 | ||
| 015 |
_aGBA922660 _2bnb |
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| 016 | 7 |
_a014920789 _2Uk |
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| 020 | _a9780470454596 | ||
| 020 | _a0470454598 | ||
| 040 |
_aDLC _cDLC _dUKM _dYDXCP _dBTCTA _dC#P _dBWX _dDLC |
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| 050 | 0 | 4 |
_aHD30.28 _b.J694 2009 |
| 082 | 0 | 0 |
_a658.8/01 _222 |
| 100 | 1 |
_aJoyner, Mark, _d1968- |
|
| 245 | 1 | 0 |
_aIntegration marketing : _bhow small businesses become big businesses--and big businesses become empires / _cMark Joyner. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2009. |
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| 300 |
_axviii, 142 p. : _bill. ; _c19 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aDigital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology. | |
| 650 | 0 |
_aStrategic planning. _916747 |
|
| 650 | 0 |
_aMarketing. _917733 |
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| 650 | 0 | _aSmall business. | |
| 650 | 0 | _aBig business. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0905/2008052031.html |
| 999 |
_c65538 _d65538 |
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