000 01554cam a2200409 a 4500
001 cou00181608
005 20110428215320.0
008 080419s2008 gw ab b 001 0 eng
015 _aGBA3T6800
_2bnb
020 _a9783540776352
020 _a3540776354
040 _aDLC
_cDLC
_dC#P
_dNLM
_dUKM
_dBAKER
_dNLGGC
_dMUQ
_dBTCTA
_dDLC
042 _apcc
043 _ae-sz---
050 0 4 _aHD9665.5
_b.G37 2008
060 0 0 _a2004 D-573
060 1 0 _aQV 736
_bG253L 2008
082 0 0 _a338.4/76151
_222
084 _a85.15
_2bcl
100 1 _aGassmann, Oliver,
_d1967-
245 1 0 _aLeading pharmaceutical innovation :
_btrends and drivers for growth in the pharmaceutical industry /
_cOliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz.
250 _a2nd ed.
260 _aBerlin :
_bSpringer,
_cc2008.
300 _axv, 186 p. :
_bill., maps ;
_c25 cm.
504 _aIncludes bibliographical references (p. [165]-172) and index.
650 0 _aPharmaceutical industry
_xTechnological innovations.
650 0 _aPharmaceutical industry
_xTechnological innovations
_zSwitzerland
_vCase studies.
650 0 _aDrugs
_xResearch
_xManagement.
650 0 _aDrugs
_xResearch
_zSwitzerland
_xManagement
_vCase studies.
650 1 2 _aDrug Industry
_xorganization & administration.
650 2 2 _aOrganizational Innovation.
650 2 2 _aPharmacology, Clinical.
650 2 2 _aResearch
_xorganization & administration.
650 2 2 _aTechnology, Pharmaceutical.
700 1 _aZedtwitz, Maximilian von,
_d1969-
700 1 _aReepmeyer, Gerrit,
_d1976-
999 _c65679
_d65679