| 000 | 00932cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 2007041193 | ||
| 003 | DLC | ||
| 005 | 20110428215322.0 | ||
| 008 | 071004s2008 enka b 001 0 eng | ||
| 010 | _a 2007041193 | ||
| 020 | _a9780273706977 | ||
| 020 | _a0273706977 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWK _dDLC _dUK-RwCLS |
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| 050 | 0 | 4 |
_aHF5415.127 _b.H66 2008 |
| 082 | 0 | 0 |
_a658.802 _222 |
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow : _bFT Prentice Hall, _c2008. |
||
| 300 |
_axviii, 614 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2004. | ||
| 504 | _aIncludes bibliographical references (p. 572-598) and index. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aNicolaud, Brigitte. | |
| 999 |
_c65814 _d65814 |
||