000 00892pam a2200265 a 4500
001 2009019016
003 DLC
005 20110428215326.0
008 090512s2009 enka b 001 0 eng
010 _a 2009019016
020 _a9780749454647
020 _a0749454644
040 _aDLC
_cDLC
_dDLC
_dUK-RwCLS
050 0 4 _aHF5415.2
_b.K36 2009
082 0 0 _a658.83
_222
100 1 _aKeegan, Sheila.
245 1 0 _aQualitative research :
_bgood decision making through understanding people, cultures and markets /
_cSheila Keegan.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_cc2009.
300 _axii, 260 p. :
_bill. ;
_c24 cm.
490 1 _aMarket research in practice series
504 _aIncludes bibliographical references (p. [252]-256) and index.
650 0 _aMarketing research.
650 0 _aQualitative research.
830 0 _aMarket research in practice series.
999 _c66121
_d66121