000			01636cam a2200301 a 4500
001			2007050294
003			DLC
005			20131128163631.0
008			071218s2008 ohua b 001 0 eng
010			_a 2007050294
020			_a9781587992049
020			_a1587992043
040			_aDLC _cDLC _dBAKER _dC#P _dBTCTA _dYDXCP _dBWX _dDLC
050	0	4	_aHD69.B7 _bN36 2008
082	0	0	_a658.8/27 _222
100	1		_aNeal, William D. _q(William Douglas), _d1943-
245	1	0	_aValue creation : _bthe power of brand equity / _cWilliam Neal, Ron Strauss.
260			_aMason, Ohio : _bSouth-Western Cengage Learning, _cc2008.
300			_axiii, 353 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAcknowledgements -- Introduction -- The need -- What's the solution? -- What is a brand? what isn't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand performance -- Salient lessons for marketing service providers -- The value creation process -- The solution -- Technical addendum -- Glossary -- Index.
650		0	_aBrand name products _xValuation.
650		0	_aIntangible property _xValuation.
650		0	_aBrand loyalty. _917746
650		0	_aBranding (Marketing) _xManagement.
700	1		_aStrauss, Ron _q(Ronald), _d1943-
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip087/2007050294.html
999			_c66492 _d66492