Marketing and communications media dictionary,

Vigrolio, Tom.

Marketing and communications media dictionary, by Tom Vigrolio and Jack Zahler. - [Norfolk, Mass., NBS Co., 1969] - xvii, 425 p. illus., forms. 24 cm.

"Publications list for publicity use": p. 346-423.

0876580002


Marketing--Dictionaries.
Public relations--Dictionaries.
Advertising--Dictionaries.
Graphic arts--Dictionaries.

HF5415 / .V52

658.8/003